Website Promotion - Go Through Established Channels

The second element to consider is gaining traffic to your site. This includes proclaiming your website address on every single advertising piece that leaves your company's office. It includes printing your website address on every business card, and every letterhead in the stationary you send out. Every broadcast commercial that your company engages in should include your web address. i360 knows the importance of building a bridge between traditional marketing and eMarketing. Establishing a dialogue between your source for traditional marketing (i.e. advertising agency) and your Internet solution provider gives you a great advantage.

A marketing campaign may be good if you get a full-page ad in a trade magazine. But it is great if you can lead the readers of the magazine ad to log on to your website - where you have a lot more than a single page to fill with information about your products and services, and you give the opportunity to initiate contact through email.